The art process begins with the rawest of concepts. The artist visualizes, on paper, the potential components and design overview of what has been discussed by you and your sales rep. You will never see this aspect of the process but it is where the creativity begins.
Once the visualization is complete, the artist will render 2 or 3 "thumbnail sketches". These are for your viewing. From these a pattern should emerge from which you can simply pick one for development or mix and match from each to create a hybrid or collage.
 
After the thumbnail has been decided upon, a finished drawing must be rendered from the concept. This is generally achieved by using "pen and ink" on fine paper. Once the pen and ink is complete, it is scanned into the computer for coloration and type design.
Additions such as sponsors, dates, logos, etc. are then added. The finished product is then e-mailed to you in .jpg form for your approval or for any finishing touches that may be required.